A children's clothing collection under their own brand, which would include clear collections for different age groups, from toddlers to school children.

The new domestic collection was set to be introduced alongside the already available foreign children's clothing brands.

It was expected to blend in a suitable way, representing the current trends in prints and patterns, while fitting within a defined price-quality category.

"The client's requirements for quality and price set clear boundaries for the scope of the collection and the production of the products.

The extensive previous collaboration with factories was beneficial in the design process, as I knew precisely how different details and structures affect the final appearance, usability, and price of the product".

⏤ Minna

The result was a collection of fresh and contemporary kids’ clothes, with clear prints incorporating just the right amount of current color trends.

The collections were produced in factories audited for BSCI and SA8000 compliance, which means that the labor laws and safety standards of the production country are followed, and the factories undergo regular audits.